Shanzhai Lu

I don't know about you but...

I subscribe to the belief that people connected via social media are generally good.

Except of course, when they turn out to be full of shit.

Then they become people who are full of shit connected to people who are generally good via social media.

I believe a more case study way of saying this is coined in Jeremiah's recent post.

He's referring to companies with "digital combovers" <-- LOL.

But I would argue that this also applies to people as well.

Listen to Jeremiah.

Ditch the digital combover.

You're not fooling anyone.

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Seriously. Judging from the way so called "early adopters" use social media. You would think the movement evolved with the sole purpose of giving everyone a little soap box to shout out their expertise in little linkable, bloggable, tweetable bite sized pieces of ego. We all do it. No big deal in small doses. The problem is there are too many experts starting to get caught up in their own self importance. So much so that it's hard for them to see that their expertise is becoming a commodity.

What happens when social media folds into mainstream media? What happens when people figure out that all the stupid buzzwords out there are just different ways of saying absolutely nothing impactful whatsoever? What happens when knowing 101 ways to tweet becomes the social media equivelant of the stupid pet trick?

Too many soapboxes on the same street corner.  A corner where the closest thing to a real audience is just a bunch of people in the real world gathered around listening just long enough until the light changes at the crosswalk.